Tiger's Eyes: The Brand Phoenix Predictions
Lunar New Year is celebrated by an estimated 1.5 billion people across several Asian countries and their diasporas here in the United States. The festival lasts around 40 days, and China observes a seven-day-long state holiday.
It's right around the corner and brands are gearing up to engage consumers via this ancient, cross-cultural symbol of ferocity, bravery, and intelligence. The tiger occupies a unique position in traditional Chinese mythology and culture.
In the Cantonese dialect, many celebrate the New Year by saying
“Gung Hay Fat Choy” – an expression that wishes prosperity on others.
Brands like Davidoff have already announced limited edition products for 2022.
How does your brand plan to pounce?
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